THE ROLE OF CUSTOMER JOURNEY MAPPING IN UNDERSTANDING CUSTOMER NEEDS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF CUSTOMER JOURNEY MAPPING IN UNDERSTANDING CUSTOMER NEEDS
This research investigated the role of customer journey mapping in understanding customer needs, with objectives to assess how journey mapping enhances customer insights, evaluate its impact on customer experience improvement, and determine its effectiveness in identifying pain points. A survey research design was utilized, justifying its selection for capturing a wide range of customer experiences and perceptions. Taro Yamane’s formula was applied to calculate a sample size of 320 respondents from the retail industry in Lagos. The reliability coefficient score of the survey instrument was 0.86, indicating high reliability. The study found that customer journey mapping significantly improves understanding of customer needs, enhances customer experience, and helps identify and address pain points effectively. It was recommended that companies adopt customer journey mapping as a strategic tool to gain deeper insights into customer needs and improve overall customer satisfaction.
Related Project Materials
THE PROBLEMS AND PROSPECTS OF COMPANY INCOME TAX ADMINISTRATION IN NIGERIA
ABSTRACT
The problems of revenue losses to government due to fraudulent and illegal deals from her citi...
LEAD CONTENT OF SOME FOOD ITEMS SOLD BY HAWKERS IN ZARIA METROPOLIS
ABSTRACT
This study determined lead concentrations in seven types of food sold by hawkers in Zaria and environs. Lead is a heavy metal th...
THE IMPACT OF WORK ENGAGEMENT STRATEGIES ON STAFF BEHAVIORAL OUTCOMES IN TERTIARY INSTITUTIONS
ABSTRACT
The main objective of this study is to find out the impact of engagement strategies on...
THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON FAMILY FINANCIAL PLANNING
ABSTRACT: This study investigated the Effects of Early Childhood Education on Family Financial Planning. The...
PERCEPTION OF STUDENTS ON THE CAUSES AND EFFECTS OF MATHEMATICS ANXIETY AMONG STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA. A CASE STUDY OF UAM
ABSTRACT
Anxiety in mathematics is a reoccurring phenomenon in students of different grades and classes...
CHLAMYDIA INFECTIONS, HOW TO CONTROL & ERADICATE IT
OBJECTIVES OF THE STUDY
To determine the prevalence of Chlamydia infection.
To ascertain the age distribution...
AVAILABILITY AND USES OF LIBRARY RESOURCES IN TRAINING LIBRARIES BY STUDENT
Abstract
This study carried out on availability and use of library resources in training libraries by students, using d...
THE INFLUENCE OF BEHAVIORAL FINANCE ON INVESTMENT CHOICES
ABSTRACT
THE INFLUENCE OF BEHAVIORAL FINANCE ON INVESTMENT CHOICES
This research explores the influence of behavioral finance o...
A PHILOSOPHICAL LOOK INTO RELIGION AND FREEWILL IN THE LIGHT OF JAMES WILLIAM
STATEMENT OF PROBLEM
I have come to find out through history that almost all the wars and rancor that ravage the world...
THE ROLE OF FIDUCIARY ACCOUNTANTS IN FINANCIAL EDUCATION AND LITERACY
THE ROLE OF FIDUCIARY ACCOUNTANTS IN FINANCIAL EDUCATION AND LITERACY
Abstract
This study aims to investigate the role of fiduc...
